Leon Abravanel at Tahoe Training Camps was just starting out when he approached me to design a brand identity for an elite soccer training camp in South Lake Tahoe.
I was approached by Leon Abravanel, Founder of Tahoe Training Camps, to create the logo identity and website for his vision for an elite training camp for soccer players in the high altitudes of Lake Tahoe, California.Many people who ask for logo designs naturally have a very limited idea of what goes into the process of creating a lasting brand. With additional consultation from my partner in life and advertising veteran, Brooke Lawler, We helped Leon create a meaningful brand identity and complete package for going to market to start signing up elite soccer campers.
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Logo identity, web design, print designs for shirts and brochures, web, social, and marketing assets. The whole gamut!
How do we attract elite and recreational athletes for a week-long summer training experience in Tahoe?
The solution I created for TTC was centered around a brand logo that captured the essence of Tahoe's beautiful lake and scenic atmosphere in a simple iconic shape that would be familiar to any soccer fanatic. Set in a font that is assertive and distinguished — the rest of the visual details fell into place in the web and printed solutions I provided.
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